Fri, 20 June, 2025

Bahr El Outour

Bahr El Outour

Founded over 15 years ago, Bahr El Outour is a renowned name in the perfumery and cosmetics industry, with a growing footprint across the Middle East.

Specializing in oriental perfumes, beauty products, and skincare lines, the company currently operates multiple branches across Lebanon, Syria, and the UAE—including two newly launched branches in Dubai in early 2025.

With a reputation for excellence and a product range that merges tradition with innovation, Bahr El Outour has become a trusted destination for fragrance and beauty lovers across the region.

The Challenge

As Bahr El Outour expanded, managing operations across different countries became increasingly complex. Manual processes and disconnected systems made it difficult to track inventory, synchronize production, and generate real-time financial insights across branches.
With plans to enter the UAE market and scale further, the company needed a unified digital infrastructure to manage accounting, inventory, retail, and production under one seamless system.

The EDM Solution

In 2024, Bahr El Outour partnered with EDM to implement Noria Business Suite tailored to their needs. In early 2025, they updated the software and licenses to cover 2 new branches in Dubai. The solution from NORIA ERP included:

Automated Accounting across all countries
Stock Management System with real-time visibility
Retail System optimized for point-of-sale performance
Production Module to control and forecast manufacturing workflows

EDM’s team worked closely with Bahr El Outour’s management to deploy the solution across all branches, ensuring a smooth transition with minimal disruption.

EDM gave us the tools and structure we needed to expand into new markets. With everything from accounting to production now fully automated, we can focus on what we do best—bringing luxury fragrances to more customers across the region.

Ahmad Talji

Senior Accountant, Bahr El Outour

The Results

Since the implementation, Bahr El Outour has:

Launched 2 new branches in Dubai in 2025
Reduced inventory errors and improved traceability across all locations
Automated critical processes, saving time and reducing manual workload
Gained centralized control over financial and operational data
Accelerated market expansion plans, thanks to scalable digital infrastructure

The move to automation has not only streamlined operations but also empowered the brand to confidently expand into new markets.

Ready to unlock your growth potential with NORIA?