With SAP Emarsys Customer Engagement, reach customers where they are real-time, personalized, and omnichannel customer engagements.
SAP Emarsys is a cloud-based, omnichannel marketing platform, helping digital marketing leaders and business owners rapidly achieve targeted business outcomes by automating highly personalized and engaging omnichannel customer experiences.
Emarsys tracks customer engagement on your channels and your online shop, matches them against a vast statistical model, and generates accurate predictions both on how and when consumers like to be reached, and on what content is most likely to elicit a response.
Integrated Data Layer. Bring together data sources across your business and activate them across every channel – personalizing every interaction. Unify product, sales, marketing, and customer data to create a single view of your customer and optimize campaigns.
Personalization engine. Enrich customer data and segments with AI, turn insights into action, and deliver what customers want, when they want it. Deliver relevant content and purchases. Increase customer loyalty. An integrated approach to omnichannel engagement is the key to simplifying complex data throughout the